Louella Parsons (January 5, 1947)

Louella Parsons was the writer of a Hollywood gossip column for the Hearst chain, with her work appearing in more than 400 newspapers. She also hosted several different radio shows in the 1940’s and 50’s. Jimmy Stewart is known to have appeared on her program several times. The first documented occurrence came on January 5, 1947. This listing is from the Wisconsin State Journal, Madison, WI:

WSJ 1-5-47

At this time, her show was being broadcast by ABC between 9:15 and 9:30 p.m. on the east coast. Her sponsor was Jergens Lotion and the program was also known as the Jergens-Woodbury Journal and Woodbrry Hollywood News.